The Dog Collar Museum brand book was created as the proposed brand identity for the DCM. This book was designed in hopes that it would be selected for funding by the Smithsonian Institute.
For the DCM re-brand, I decided to elevate the museum experience and create a unique and established brand identity to move forward in a better direction. The key message of this project was to make the experience an “unexpected treat” for visitors, and this big idea is the center of the brand experience.
Working on this project allowed me to gain experience in editorial layout design, photo editing, and research
The Dog Collar Museum brand book
Brand Identity, Editorial Design